Turf is a method of statistical analysis used by businesses and researchers to estimate media or market potential, and to produce optimized communication strategies with limited organizational resources. Our articles, directories, webinars, tools and other free resources give insights professionals the realworld solutions they need to take their marketing research. Preference mapping, cata, panel analysis, discrimination tests and many more. Turf analysis, an acronym for total unduplicated reach and frequency, is a type of statistical analysis used for providing estimates of media or market potential and devising optimal communication and placement strategies given limited resources. Turf analysis spss surveyanalytics online survey software. It was initially used for analyzing advertising channels but now has a variety of applications in market research often dealing with determining optimal product offering combinations. All of this is missed by a turf analysis that gives us instead a bad answer to the wrong question. The objective of survey analytics turf analysis is to identify an efficient product portfolio. Turf analysis, an acronym for total unduplicated reach and frequency, is a type of statistical analysis used for providing estimates of media or market potential and devising optimal. Turf analysis software survey analyticss turf analysis identifies the optimal product line to maximize the percent of consumers who will purchase at least one of the items and, at the. Preference mapping allows to build maps which are useful in a variety of domains. Xlstat is a leader in software for statistical analysis in ms excel. The turf module is an integral part of the survey software offering at questionpro.
You might just want to use this data, and integrate that in the spss software. Hit the turf how to use turf analysis to create an optimal product offer with the broadest reach by ivana taylor publisher of, ranked amongst most influential people. It was originally devised for analysis of media campaigns, and has been expanded to apply to product, line and distribution analysis. Turf analysis exhaustively tests each combination of potential options and evaluates both the reach, and number of occasions reached i. From all the products of a brand, we can obtain a subset, which should be the line of products with the maximum reach. Designed by turf industry professionals, the system, in a completely personalised, single environment, provides turf managers complete control over and insight into staff management. Maxdiff simulator, turf analysis, and export to pdf now. Find market research companies, facilities, jobs, articles. Survey analytics turf analysis software helps you to analyze your multiple choice data using the turf simulator. A new model for designing a product line using turf analysis. Expanding the pricing research toolbox with the application of a turf analysis. Turf analysis statistical software for excel xlstat. Batch analysis of digital images to evaluate turfgrass. Turf analysis, an acronym for total unduplicated reach and frequency, is a type of statistical analysis used for providing estimates of media or market.
Preference mapping prefmap statistical software for excel. Images can be analyzed with computer software and used to quantify turf status through a process called digital image analysis. Turf analysis is a statistical method used in surveys and market research to analyze how many unduplicated people you reached and the frequency you are in contact with them. Ehr usability toolkit turf usability software nccd. I have the raw maxdiff data, and need to run a turf analysis on the 3 projects, 3 different ways total sample, subgroup a and subgroup b. This introductory paper describes how turf works within our software offering turf optimization called maxdiff analyzer. If you product line consists of several definitive products. Turf total unduplicated reach and frequency is a methodology to determine how to reach more customers with fewer costs. What kind of marketshare will we gain if we add a new line to our model.
This procedure performs turf analysis total unduplicated reach and frequency, which finds groups of response variables that have the. Xlstat algorithms for turf analysis xlstat offers a variety of techniques to find the best combination of products. The leading data analysis and statistical solution for microsoft excel. Turf, which stands for total unduplicated reach and frequency, is a tool for understanding the portfolio of alternatives products or medias which will maximize reach i. Easy to use statistics software for calculating optimal ranges of products using turf analysis. You can view the start reach, completed reach, respondent reach, and count in the turf analysis software. Turf analysis would provide information on the amount of preference overlap between the various flavors. Discover now has a maxdiff simulator, a powerful turf analysis tool for maxdiff, and the ability to export your survey to pdf.
The turf analysis procedure from xlstat allows you to download an excel file with purchase intention ratings for 27 items from 185 respondents. A turf analysis involves a set of alternatives which represent products. Many different types of data may be used with our turf routine. Turf analysis software choosing the best software for your needs. However, if you already have your data collected by other means like paper surveys and telephone surveys, you can still use the turf module to do your analysis.
Where should we place ads to reach the widest possible audience. Quantitative research, is defined as a the systematic investigation of phenomena by gathering quantifiable data and performing statistical, mathematical or computational techniques. Order free artificial grass samples buzzgrass synthetic turf. Turf analysis software find the best software for your needs.
Turf analysis or total unduplicated reach and frequency analysis, is a statistical research methodology that enables the assessment of potential of market research for a combination of products and services. Your most frequently asked turf analysis questions answered turf analysis stands for total unduplicated reach and frequency. It analysis the number of customers reached by a particular communication source and how often does that happen. How to run a turf analysis on survey data surveygizmo blog. Turf analysis total unduplicated reach and frequency. Turf analysis, an acronym for total unduplicated reach and frequency, is a type of statistical analysis used. Xlstat is a powerful yet flexible excel data analysis addon that allows users to analyze, customize and share results. Program like a pro with our february feature releases aytm releases automated turf analysis, image response and more. Turf stands for total unduplicated reach and frequency and is a method for working out which portfolio of. Using the questionpro turf module to analyze data already. Description usage arguments details value references examples. Turf analysis, an acronym for total unduplicated reach and frequency, is a type of.
Batch analysis of digital images was performed with sigmascan pro software version 5. Either choose 3 samples from our range or try one of our lifestyle packs your sample pack. Minimizes the product line mix while maintaining maximum unduplicated consumer reach. Survey software, online surveys, survey analytics, survey reports, analyzing survey results, survey reach, survey audience, survey optimization turf analysis. Turf analysis surveyanalytics online survey software. The turf analysis playbook is a 30 minute drill webinar hosted by our vp of client services esther lavielle that dives into the suvrey methodology, when and how to use it.
It includes a turf simulation routine for finding optimal. Xlstat sensory, sensory analysis statistical tools in excel a reference software in sensometrics. Turf analysis or total unduplicated reach and frequency analysis, is a statistical research methodology that enables the. Turf analysis can be a perfectly good and useful technique for some applications, but choice modeling is often a better technique for product line optimization. In market research, it is often required to assess how to reach the largest number of potential customers.
Since 1993, we have worked continuously to bring you and some other 100,000 users from more than 120 countries a powerful, versatile, and above all userfriendly and affordable software. First, download the excel file, convert it to csv format, and set the working directory to the location of the data file. The turf analysis modules are integrated with the survey software and are offered as part of the licenses at questionpro. Download our case study to learn how basf turf and landscape used drone technology to prove a 24% green level index increase between areas that were treated with basf lexicon versus. Turf analysis detects which products should have maximum reach in. Turf analysis software surveyanalytics online survey. Calculate weighted reach and frequency statistics from turf data for all possible. Turf has been developed by the sharpc research group dedicated to addressing the usability and workflow challenges of health information technology better design through turf.
Survey analyticss turf analysis identifies the optimal product line to maximize the percent of consumers who will purchase at least. Turf analysis for market research survey analyticss turf analysis is a powerful statistical tool developed to minimize repetition between respondent variable preferences. Free lawn care estimate commercial turf fertilization. It could well be that vanilla and mint chocolate is the best combination to offer in order to reach the maximum number of people. Turf is a longestablished and quite useful marketing research tool, but not everyone is familiar with how it works, or with the latest developments that can make turf even more effective. For a company offering multiple variants in its product line e.
Unbeknownst to me, although they have a maxdiff module and a turf analysis module, their software does not perform turf on maxdiff data. Survey analyticss turf analysis is a powerful statistical tool developed to minimize repetition between respondent variable preferences. Detailed below is a stepbystep guide to evaluate and analyze data. Available in excel using the xlstat statistical software. Specifically, maximizes the number of unduplicated consumers who will find their favorite items in the product line. In 1990 miaoulis, free and parsons presented the technique. Turf is a statistical model that can used to answer questions like. A preference map is a decision support tool in analyses where a configuration of objects has been obtained from a first analysis. Maximize survey reach and get more survey respondents using turf analysis to find the target audience group.
Q is the only choice to do turf easily and accurately. At commercial turf fertilization, we are proud to serve our clients in erie and pittsburgh, pennsylvania. Turf stands for total unduplicated reach and frequency and is a method for working out which portfolio of alternatives will maximize reach i. Your most frequently asked turf analysis questions answered. For more details on turf analysis, read our white paper titled turf. Turf analysis software surveyanalytics online survey software. If you product line consists of several definitive products sku that targeted to the same audience, some of these products most likely matter the same for a customer.
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